Alex Kall

Director of Innovation



It’s a wonderful feeling rejoining the team at Symphony Nova Scotia with fresh eyes and a new set of skills now that I’m back in Halifax. I’ve gotten to know the Symphony from many perspectives over the years, and I’m thrilled to be able to contribute to such a fantastic organization once again.

I started my career as a musician and audio technician-turned marketer, and worked for several years in corporate and non-profit communications and design. I’m also very passionate about entrepreneurship, and have founded several start-up companies over the years. I like to look at the orchestra through the lens of entrepreneurship, looking for new ways to reach our audiences and community.

Q&A with Alex

How long have you worked with Symphony Nova Scotia?
I started working with the Symphony in the 2008/09 season, and worked for several years in both the marketing and production departments. I left in 2011 to travel and work in a few other cities before recently returning to university for an MBA. With that done, I’m now very happy to be back in Halifax, and back working with my favourite orchestra!

What do you love about symphonic music?
The thing I love most about symphonic music is the breadth of sound and colour that the orchestra can produce. Listening to an orchestra live is the original HD audio experience, and it gets me every time.

Do you play an instrument?
I studied bass at Acadia University (2009), and have played in a pretty wide variety of ensembles over the years – everything from pop and jazz to classical music and heavy metal! That said, I play mostly just for fun these days, and am also currently enjoying tinkering on the mandolin and bodhrán.

Why did you start playing your instrument?
Like a lot of bass players, I first picked it up so that I could play in a group with my older brother back when we were kids. I can’t share the name of the band though, because somehow Geocities archived the website… those awesome 90s web graphics have haunted me ever since.

What’s your favourite piece?
Camille Saint-Saëns’ Symphony no. 3, the “Organ Symphony.” The entrance of the organ in the finale gives me chills every time.

What’s your favourite book?
“Thinking, Fast and Slow,” by Daniel Kahneman. It’s fascinating, and easily the most interesting non-fiction book I’ve read.

What’s on your iPod (what are you listening to right now)?
Let’s see… right now there’s Sylvan Esso, Q-Tip, A Tribe Called Quest, Vampire Weekend, Half Moon Run, Dirty Projectors, and Feist to name a few. A lot of podcasts too – I’m especially into Freakonomics Radio right now.