Doug Kinzey

Audience Engagement Consultant



Douglas W. Kinzey served as the Director of Marketing for the Dallas Symphony Orchestra from 1981 to 1998 and the Louisville Orchestra from 1977 to 1981. The Louisville Orchestra was sold-out the last two seasons of Doug’s tenure, and the Dallas Symphony achieved an increase in season subscriptions from 5,100 to over 31,000 with nine consecutive seasons at total capacity.

Doug founded Audience Strategies for the Arts, Inc. in 1998, providing a variety of marketing, strategic, and artistic planning services for the performing arts in the U.S., Canada, and Europe.

In 2004, Doug was named Senior Director of Audience Development for the Pittsburgh Symphony Orchestra, following seven months of consulting with the PSO. During Doug’s tenure, the Pittsburgh Symphony Orchestra was the only top-10 American orchestra to sustain five consecutive seasons of growth in subscription audiences for both the classical and pops series. With the Pittsburgh assignment, Doug remained President of Audience Strategies for the Arts, Inc., the Dallas-based consulting firm.

He has served as Senior Marketing Advisor for the Plano Symphony Orchestra, resulting in 14 seasons between 95% and 100% capacity, with additional projects with the National Arts Centre of Canada, Symphony Nova Scotia, the Arts Council of England, the Kitchener-Waterloo Symphony, Kay Meek Center in Vancouver, East Texas Symphony, and many others.

Doug is a regular speaker for national conferences and regional workshops. He presented a workshop for the Australian Arts Council in Sydney, Australia, in 2011, presented numerous workshops at the League of American Orchestras and Orchestras Canada National Conferences, gave the keynote address at the National Arts Marketing Conference in New York in 2013, presented a three-day workshop in Montana in 2016, gave a day-long workshop on audience engagement in Dallas in January 2017, and lead a workshop for the Texas Orchestra Managers Association in 2018 on institutional marketing.

Doug is a graduate of the Oberlin Conservatory of Music, Oberlin College in piano with applied studies in flute and conducting, and he graduated from Indiana University with a Masters in Arts Administration and a minor in piano performance.